Our shortlist of GEO tools for a small business
3 generative engine optimization (GEO) tools, each for a different need, compared on 5 questions.
Published
We chose these 3 by need, so the table is in our order, not price order. Each row is the tool’s cheapest plan, from the pricing pages of Discoverable, Otterly and Peec AI, read on October 27, 2026.
How the 3 compare
| Tool | Why it may fit | A useful difference | A limitation | Price | Evidence |
|---|---|---|---|---|---|
 Discoverable | You want a short list of tasks each week, and help drafting the work. | 10 tasks a week in order of priority, with outreach emails, replies and pages drafted for you, Company claim | It checks 10 of its 15 questions each night (Claude on Monday nights only) and the other 5 once a month, with 1 seat. Its Perplexity checks are paused for now. | $39 a month if you pay monthly. Or $31 a month if you pay yearly. | Pricing page Our hands-on test |
 Otterly Lite | You want low-cost daily checks of a few questions. | 15 questions checked daily on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with unlimited team members. | Claude, Google AI Mode and Gemini cost extra. | $29 a month if you pay monthly. Or $25 a month if you pay yearly. | Pricing page |
 Peec AI Starter | A team wants more questions to start with. | 50 questions checked daily on 3 AI assistants you choose, with unlimited users. | 1 project, and more AI assistants cost extra. | $95 a month if you pay monthly. Or $80 a month if you pay yearly. | Pricing page |
“Company claim” means the company says the tool does this, and we could not check it. Other facts are plan terms we read on each company’s own website.
The 5 questions for each tool
In each card, the 5 rows after “Why we chose it” answer the 5 questions. “Work left for you” is our reading of the help the company describes.
- What you need
- A manageable task list, with help drafting the work
- Why we chose it
- Its cheapest plan lists tasks in order of priority and drafts outreach emails, replies and pages for you.
- Your questions and AI assistants
- 15 questions for 1 brand, on ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity (paused for now, the company says), Claude and Microsoft Copilot
- Monthly cost
- $39 a month if you pay monthly. Or $31 a month if you pay yearly.
- How often it checks
- 10 questions every night (Claude: Mondays only), the other 5 once a month
- Help after the results
- 10 tasks a week in order of priority, with outreach emails, replies and pages drafted for you, Company claim
- Work left for you
- Less: it drafts content or makes some changes for you
- What you need
- Low-cost daily checks of a few questions
- Why we chose it
- $29 a month for 15 questions, checked daily on 4 AI assistants. More AI assistants cost extra.
- Your questions and AI assistants
- 15 questions, on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; more cost extra
- Monthly cost
- $29 a month if you pay monthly. Or $25 a month if you pay yearly.
- How often it checks
- Daily
- Help after the results
- 3 recommendations a week, with GEO and content audits, Company claim
- Work left for you
- Some: it suggests what to do, and you do it
- Tested by us
- Not in our test log yet
- What you need
- More questions to start with, and logins for a team
- Why we chose it
- 50 questions on 3 AI assistants you choose, with unlimited users. It also suggests what to do next.
- Your questions and AI assistants
- 50 questions, 1 project, on 3 you choose from ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Naver AI; more cost extra
- Monthly cost
- $95 a month if you pay monthly. Or $80 a month if you pay yearly.
- How often it checks
- Daily
- Help after the results
- Ranked recommended actions, and agent actions generated from your data, Company claim
- Work left for you
- Some: it suggests what to do, and you do it
- Tested by us
- Not in our test log yet
We chose Discoverable for an owner who wants practical next steps. It is not the cheapest, and it does not check every question every day. Otterly and Peec AI also suggest what to do next.
Every tool for a small business
Find a tool shows every tool for a small business, with the same 5 questions on each card. How we choose our shortlist